Small but multinationals. It is the trump card of Pactur
A small company with an artisan heart and an industrial vocation. It is the identity card of Pactur, which manufactures and markets automatic machines for packaging in shrink film all over the world.
Founded in 1986 by Andrea Turra, Paola Dozza is at the helm of Pactur, who entered 25 years ago with a degree in languages and has been the owner of the company for two years.
Dozza, how to survive with ten employees in a Packaging Valley made of giants?
«By offering a service that others are not able to offer: machines ready to cover anything. Customers come here with an object, they tell us 'I have to pack it', and from that moment their problem becomes our problem ».
Here, what do you pack?
«Impossible to make a really exhaustive list. From food to graphic products, from automotive components to cosmetics ... from regular to more anomalous shapes ».
And the quantities? They will count too.
«We have small manual machines, practically standard, and complex systems capable of packing products leaving a production line. Indeed, this flexibility has been one of the two keys to our success from birth ».
And the other?
«From the beginning, the founder, Andrea Turra, had the intuition of looking abroad, in order not to bind, in addition to a single type of product, even to a single national market. In the years of globalization and then in the more recent years of the great crisis, that choice has proved to be our salvation ".
For that reason, she arrived at a certain point, a very young graduate in languages.
"As a student, I never thought about teaching, or being a translator: my dream was to know languages in order to explain what I was dealing with to as many people as possible".
To survive, abroad you will have looked to subcontractors as well as customers ...
«Never, and never will. You see, a small company like ours cannot compete on quantity or price. It is necessary to focus on professionalism, on quality, on design, and this is why we still continue to do everything totally on our own, from design to final testing. For us, abroad is the company that paints the metal sheets a few kilometers from here: one of those rare jobs for which we rely on the outside ».
The latest news?
«For some years we have expanded our range by opening up to shrinkwrappers: a particular type of packaging that does not require total closure, as happens for example for water packages».
What about the future?
«Take the map of the world, and add flags. By continuing to offer the ideal solution to customers who until then had not found it "."